Hi there!

I'm Meg, a Hampshire-based mum and the proud owner of Sew Luxe Co. My story began during the pandemic in 2020 when I was pregnant with my daughter. What started as a creative escape soon blossomed into a thriving business that I launched on Etsy in November 2022.

Since then, I've been fortunate to cultivate a wonderful community by offering modern aesthetic Cross Stitch Kits, Handmade Needle Minders, and Scented Thread Gloss that suit every mood and season. My mission is to empower modern crafters with the tools to create unique, beautiful pieces that reflect their personal style and fit seamlessly into contemporary homes.

Cross stitch is no longer just for grannies! I am dedicated to providing you with everything you need to bring your crafting visions to life and enjoy every stitch along the way.

Where did my passion for stitching begin? My earliest memory of cross stitch dates back to when I was about 5 or 6 years old in Primary school in Jersey, where I’m from. Those early experiences left a lasting impression on me and kindled a love for crafting that has only grown over time.

In Secondary School, my favorite subject was, unsurprisingly, Textiles. I was fascinated by various crafting techniques and loved sewing bags, felting, appliques, and more. My textiles teacher, who now owns a beautiful sewing and haberdashery shop in Jersey, even stocks some of my accessories!

I went on to study Fashion Design in college in London, where I fell in love with intricate hand stitching and beading, reminiscent of Couture. I found a lot of joy in the illustration side also. However, it wasn't until my late 20s that I rediscovered cross stitch through a colleague, reigniting my passion, and even furthering it by designing my own patterns.

I've always appreciated techniques that require time, effort, and patience. The satisfaction of completing a project is unparalleled, and I hope you feel the same! Knowing that my Kits and Accessories are helping to create fulfilling crafting experiences for people around the world brings me immense joy.

Thank you for supporting my small business dreams and joining me on this creative journey!